What Is Blogging And How Can It Help My Internet Business?
Whether you're new to running a website for your business or not, you may have heard of a very popular way of communicating called "blogging". Blogging means posting comments, articles, short bits of information or summaries about a specific topic, etc., to an online journal or "web log" (blog). In fact, the web page you are currently reading is part of my "Internet Marketing Basics" blog. It is one of my many blogs and a great way for me to communicate to different readers. I have 4 cooking blogs, a bunch of internet programming blogs, and more. In essence, I can target specific niche readers by writing about specific topics in each blog.
Why would anyone want a blog anyway? Well, you're reading this, aren't you? Blogs have two major charms:
(1) The writing style is very personal, one-on-one.
(2) Content is posted regularly, so people like to visit to read it like a daily/weekly diary. (The more often you post, the more likely that your readership will increase. A succesful blog posts regularly, even several times a day, and often gets hundreds of thousands of visits everyday. If information on the Internet is accurate, some of these blogs are making many thousands of dollars per month in advertising.)
The net result is that more readers means more potential customers for your products or services. Anyone who is not interested in the content you write in your blog won't be back. Anyone who is interested, will return, and maybe even interact with you by leaving comments on your postings. What's more, you may be eligible to run advertising on your blog. Even if people do not purchase your products and services just yet, if you are writing good short articles/ posts to your blog, the advertising will match your content (contextual ads). Visitors may find your blog by searching for certain words or phrases. Advertising that relates to your own topics may entice them to click on those ads, thereby bringing you revenue. (There are rules for these ad networks, but we'll get into them in a later post.)
A good blog is hard work, but it is essentially a great way to comunicate almost directly to your potential clientele. You can promote your blog like any other service: on mugs, bumper stickers, classified ads, on the side of your car, and so on. We'll get into the details of blogging in the near future.
(c) Copyright 2005-present, Raj Kumar Dash, http://www.chameleonintegration.com/netmarketing
Why would anyone want a blog anyway? Well, you're reading this, aren't you? Blogs have two major charms:
(1) The writing style is very personal, one-on-one.
(2) Content is posted regularly, so people like to visit to read it like a daily/weekly diary. (The more often you post, the more likely that your readership will increase. A succesful blog posts regularly, even several times a day, and often gets hundreds of thousands of visits everyday. If information on the Internet is accurate, some of these blogs are making many thousands of dollars per month in advertising.)
The net result is that more readers means more potential customers for your products or services. Anyone who is not interested in the content you write in your blog won't be back. Anyone who is interested, will return, and maybe even interact with you by leaving comments on your postings. What's more, you may be eligible to run advertising on your blog. Even if people do not purchase your products and services just yet, if you are writing good short articles/ posts to your blog, the advertising will match your content (contextual ads). Visitors may find your blog by searching for certain words or phrases. Advertising that relates to your own topics may entice them to click on those ads, thereby bringing you revenue. (There are rules for these ad networks, but we'll get into them in a later post.)
A good blog is hard work, but it is essentially a great way to comunicate almost directly to your potential clientele. You can promote your blog like any other service: on mugs, bumper stickers, classified ads, on the side of your car, and so on. We'll get into the details of blogging in the near future.
(c) Copyright 2005-present, Raj Kumar Dash, http://www.chameleonintegration.com/netmarketing
